Released on: October 3, 2007, 9:51 am

Press Release Author: Richard Edwards / FutureWorks, Inc.

Industry: Internet & Online

Press Release Summary: Graphing Social Patterns Conference Explores the Business and
Economy of Facebook, LinkedIn, MySpace, and Other Social Networks; Reid Hoffman, Tim
O\'Reilly to Keynote

Press Release Body: SAN JOSE, CA -- Oct. 3, 2007 -- Graphing Social Patterns,
http://graphingsocial.com, will host Silicon Valley VCs, marketers, and developers
as they look to the \"Social Graph\" for innovation and customers. Created for
business and marketing executives as well as technical developers, the event will be
held in San Jose on October 7-9 at the Holiday Inn, 1740 North First Street in San
Jose.

Graphing Social Patterns is the first conference covering both the business and
technology issues of Facebook and other social networking platforms. It will profile
marketing case studies of non-tech businesses experimenting with social networking
to reach and acquire new customers. It will also feature business and technical
education sessions about Facebook, the new developer platform for Facebook
applications, and the boom of new and popular apps.

The conference will feature two of the industry's most prominent authorities on
social networks,
Reid Hoffman, Founder and Chairman of LinkedIn and Tim O\'Reilly, Founder and CEO of
O\'Reilly Media and Co-Founder of the Web 2.0 Summit and Web 2.0 Expo conferences.

Additional speakers include Dave Morin, Senior Platform Manager at Facebook; Mike
Arrington, Founder and Editor of TechCrunch; Danny Sullivan, Founder of Search
Engine Land and Chief Editor of Third Door Media; and Charlene Li, Vice President
and Senior Analyst at Forrester Research.

\"At O\'Reilly we\'ve been monitoring the Web 2.0 movement since 2004, and Facebook
Platform is one of the most innovative and exciting technologies to emerge in the
past three years\" said Tim O\'Reilly, Founder and CEO of O\'Reilly Media. \"Social
networking platforms, and applications based on the social graph, are at the core of
what\'s driving today\'s internet startups and their people-powered web services.\"

\"For our users, social networking has always been about getting down to business,\"
said LinkedIn Founder and Chairman Reid Hoffman, an early angel investor in Facebook
and also in the recently announced $10M fbFund for Facebook Apps. \"We see a lot of
value in building applications on our network for business communication and
marketing. LinkedIn Jobs and LinkedIn Answers are just a few examples we\'ve
developed for users on our platform.\"

Additional sessions will cover the latest from other social networks; social
strategies of Microsoft, Google, and Yahoo; and new social application startups
Slide.com, RockYou, SocialMedia, ClearSpring, among others.

The event will also feature an all-day-all-night \"App-a-thon\" coding contest for
Facebook app developers, culminating in a live demo \"AppNite\" presentation of the
best apps.

All access pass is $900, two day pass is $700, Day 1 or 2 pass is $400, Sunday
workshop passes are $300 each.

The event chair and producer is Dave McClure, a Silicon Valley angel investor,
blogger, and startup advisor. Conference sponsors include Microsoft, Charles River
Ventures, and RockYou; media partners include O\'Reilly Media, TechCrunch,
VentureBeat, and Inside Facebook.

Links:

Conference schedule: http://graphingsocial.com/schedule/

Event registration: http://graphingsocial.eventbrite.com/

Facebook group for conference: http://www.facebook.com/event.php?eid=6024102215

Social Media Release: http://tinyurl.com/2w46sp

About Dave McClure and 500 Hats LLC

Dave McClure has been geeking out in Silicon Valley for over fifteen years as a
software developer, entrepreneur, startup advisor, angel investor, blogger, and
internet marketing nerd. He is an advisor and investor in several internet startups
including Mint, Spock, Mashery, Canopy Financial, and Simply Hired. Dave is the
founder and principal of 500 Hats LLC, dedicated to supporting, advising, and
educating internet startups and high-tech entrepreneurs in Silicon Valley and the SF
Bay Area. For more information, visit www.500hats.com.

###

Graphing Social Patterns is a registered trademark of 500 Hats LLC. Facebook,
LinkedIn, MySpace, Microsoft, Google, Yahoo, O\'Reilly Media, and all other company
and product names above are trademarks of the respective companies with which they
are associated.

Media Contacts:

Dave McClure
dave.mcclure@gmail.com
650-678-8125

Richard Edwards
FutureWorks
408-428-0895 Ext. 107
richard@future-works.com

Web Site: http://www.future-works.com

Contact Details: Richard Edwards
FutureWorks
408-428-0895 Ext. 107
richard@future-works.com